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AI Insights · Timothy · January 2022
Top 5 Dating Apps Performance in Nigeria for Q4 2021
In Q4 2021, the top 5 dating apps in Nigeria showcased varied performances in terms of downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 dating apps in Nigeria exhibited diverse trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of these popular apps on a unified platform.
Dating and Chat - SweetMeet saw a notable fluctuation in weekly downloads, peaking at approximately 30.4K in mid-October before tapering off to around 16.5K by the end of December. Weekly revenue for the app remained relatively stable, averaging around $300, with a slight peak at $381 in mid-October. Active users for SweetMeet experienced minor variations, starting at 75.6K and ending the quarter at about 88K.
Dating and Chat - iHappy had an interesting trend in weekly downloads, starting strong with 32.4K in early October before dropping to approximately 7.2K by mid-December. The app's weekly revenue peaked at $279 in late October, showing a gradual decline towards the end of the quarter. Active users for iHappy increased from 45.2K in late September to a peak of 72.1K in mid-October, eventually stabilizing at around 52.2K by the end of the year.
MeetMe: Chat & Meet New People displayed a consistent trend in weekly downloads, averaging around 15K to 19K throughout the quarter. Revenue for the app showed a gradual increase, peaking at $292 in early December. Active users saw a steady rise from 29.2K in late September to approximately 38K by the end of December.
Tinder Dating App: Chat & Date had a relatively stable download rate, fluctuating between 13.5K and 16.9K. Revenue for Tinder showed notable peaks, reaching $18.4K in late November and ending the quarter at $17.4K. Active users for Tinder ranged from 286K to a high of 303K by the end of December, indicating a solid user base throughout the quarter.
Badoo Dating App: Meet & Date maintained a steady download rate, averaging around 8.2K to 9.9K. The app's revenue saw a peak at $3.7K in the final week of December. Active users for Badoo remained consistent, starting at 249K and ending the quarter at approximately 250K.
For more detailed insights and data, visit Sensor Tower.
