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In the fourth quarter of 2021, the top 5 Delivered Meal Kits and Specialty Foods apps in Germany showed diverse trends in downloads, active users, and revenue, according to Sensor Tower data.
HelloFresh: Meal Kit Delivery experienced fluctuating weekly downloads, starting strong with 17K in late September but dipping to about 9.6K by mid-December. The app saw a slight recovery to 13.8K downloads in the final week of December. Active users for the app also showed a mixed trend, peaking at around 223.8K in early November but dropping to 165.3K by mid-December before rebounding to 215.7K in the last week of the quarter.
Vivino: Buy the Right Wine had a steady increase in weekly downloads, starting at 3.8K and peaking at 8.4K by the end of December. The app's weekly revenue reflected similar stability, fluctuating between $11 and $27 throughout the quarter. Active users saw a significant spike towards the end of the year, growing from 37.5K in late September to 73.7K in mid-December before settling at 60.9K in the final week.
CrowdFarming saw a notable increase in weekly downloads, starting at 941 and reaching a peak of 5.2K by mid-November. This trend gradually declined towards the end of December, ending the quarter with 3.7K downloads.
Marley Spoon had a relatively stable download rate, beginning the quarter with 804 and ending with a similar figure of 814 downloads. Active users for Marley Spoon remained consistent, hovering around the 1.9K to 2.1K range throughout the quarter.
Hawesko - Wein mobil kaufen experienced gradual growth in weekly downloads, starting at 428 and peaking at 694 in mid-December before slightly dipping to 511 in the final week.
These insights are derived from Sensor Tower data, offering a comprehensive view of the app performance in the market. For more detailed analytics and trends, visit Sensor Tower.