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In Q1 2022, we analyzed the performance of the top five personal finance budgeting and planning apps on the Android platform in New Zealand. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users.
Splitwise saw fluctuating weekly revenue, peaking at around $96 in late December and tapering off to a stable trend of approximately $40-$50 by the end of March. Weekly downloads started at nearly 600 at the beginning of the quarter but experienced a decline, stabilizing around 230-300. The app's weekly active users showed a slight decrease from 2K to approximately 1.7K by the end of March.
Westpac NZ CashNav had varied download trends, beginning with 243 downloads in late December, peaking at 287 in mid-January, and gradually declining to 137 by the end of March. Revenue data was not available for this app.
Booster NZ experienced a consistent number of downloads, starting at 133 and peaking at 253 in early January. The downloads then saw a steady decline, reaching 101 by the end of March. Revenue data was not available for this app.
Budget planner—Expense tracker showed a fluctuating revenue pattern, with peaks reaching $67 in mid-January and $65 at the end of January. Weekly downloads were inconsistent, starting at 166 and peaking at 294 in early January, eventually stabilizing around 104 by the end of March. Active users showed a slight decline from 230 in early January to 138 by the end of March.
Finally, WeMoney: Pay off debt faster experienced a significant spike in downloads, reaching 623 in early January, followed by a sharp decline to 21 by the end of March. Revenue data was not available for this app.
For more detailed insights and data, visit Sensor Tower.