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The first quarter of 2022 witnessed interesting trends among the top unicorn-themed games on Android in the US. Here's a detailed look at how these apps performed in terms of weekly downloads, revenue, and active users.
My Baby Unicorn - Pony Care from TutoTOONS saw a notable increase in weekly revenue, starting from $10 in the last week of December 2021 and peaking at around $35 in mid-March. Weekly downloads for the app showed a strong upward trend, starting at approximately 4.4K and reaching up to 15.4K by the third week of February before gradually declining to 7.7K by the end of March. Active users also increased significantly, beginning at 16.3K and peaking at 33.2K in late February before stabilizing at around 23.5K.
Kpopsies - Hatch Baby Unicorns, another TutoTOONS title, experienced fluctuations in weekly revenue, with peaks at $21 in early January and late February, and a low of $6 in mid-January. Weekly downloads varied, starting at 8.4K in the last week of December and fluctuating around 5K to 9.8K throughout the quarter. Active users saw a decline from 23.5K at the start of the quarter to 20.2K by the end of March.
My Little Pony: Harmony Quest by Budge Studios maintained a steady revenue stream, with weekly earnings ranging from $832 to $1.6K. Downloads remained relatively stable, starting at 5.3K and ending at 5.1K, with minor fluctuations. Active users saw a gradual increase from 9.7K to around 9.8K by the end of March.
Unicorn Run: Horse Dash Games by SOCEM did not generate any revenue during the first quarter. However, weekly downloads showed a consistent pattern, starting at 2.3K and maintaining around 2K throughout the period. Active users remained stable, fluctuating between 4.2K and 5.1K.
Pony Sisters Pop Music Band also from TutoTOONS had minimal revenue and downloads during the quarter. The app's weekly active users decreased from 261 at the end of December to 152 by the end of March.
These insights were derived from Sensor Tower data, which offers more detailed analysis and trends for these applications.