Top 5 Beauty Retail Apps on iOS in Poland: Q1 2022 Performance

In the first quarter of 2022, the top five beauty retail apps on the iOS platform in Poland displayed diverse trends in downloads and active users. Here's a closer look at the performance of each app, based on Sensor Tower data.

Nutridome - sklep kosmetyczny saw a noticeable decline in weekly downloads, starting at around 7.1K in early January and dropping to approximately 1.5K by the end of March. This downward trend highlights a significant reduction in user acquisition over the quarter.

hebe - zdrowie i piękno experienced fluctuations in weekly downloads, peaking at 6.1K in late January before settling around 3.7K by the end of March. Weekly active users showed a steady increase, beginning at 34.3K and reaching close to 39.0K towards the end of the quarter.

Sephora - Poprzednia wersja had relatively stable weekly downloads, ranging from 2.2K to 1.2K throughout the quarter. Active users demonstrated slight variations, with numbers starting at 8.1K and fluctuating to around 7.7K by the end of March.

Douglas.pl - Perfumeria showed a mixed trend in weekly downloads, starting with 2.0K in late December and seeing a peak of 2.7K in early February, before dropping to 1.4K by the end of March. Active users followed a similar fluctuating pattern, starting at 10.9K and reaching around 11.1K by quarter's end.

Notino: profumi e cosmetici had a relatively stable performance in weekly downloads, beginning with around 850 and ending with approximately 670. The app's active users showed minor fluctuations, starting at 4.3K and ending the quarter at around 3.7K.

For more detailed insights and data, visit Sensor Tower.