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During the first quarter of 2022, the top music and podcasts apps on iOS in Belarus showcased varied performance metrics in terms of revenue, downloads, and active users. Here’s a detailed look at how these apps fared.
Yandex Music, books & podcasts from Direct Cursus Computer Systems Trading saw a consistent weekly revenue throughout the quarter, peaking at around $9K in early February before declining to approximately $7.1K by mid-March. Weekly downloads fluctuated, reaching a high of 1.9K at the start of the year and dipping to around 1.3K towards the end of March. Active users maintained a relatively steady level, starting at 63.8K and ending the quarter at 56.8K.
VK Music: playlists & podcasts from V Kontakte OOO experienced notable weekly revenue, peaking at around $1.7K in mid-January before gradually declining to $914 by the end of March. Downloads remained relatively stable, with minor fluctuations between 1K and 700. Active users saw a slight increase, growing from 23.4K at the start of the quarter to 23.1K by the end.
YouTube Music by Google showed modest revenue growth, peaking at $281 in mid-February before dropping to $105 by the end of March. Weekly downloads varied slightly, starting at 330 and ending at 219. Active users remained stable, starting at 5.6K and ending at 5.7K.
Deezer: Music Player, Podcast from DEEZER SA saw its highest revenue in early February at $208, with a significant decrease to $15 by the end of March. Downloads were highest at the start of the year with 217 downloads, dropping to 71 by the end of March. Active users showed a slight decline from 2.3K at the beginning to 1.9K by the end of the quarter.
Радио Arzamas from Arzamas OOO had a peak revenue of $146 in late December, which declined to $49 by the end of March. Downloads increased significantly towards the end of the quarter, peaking at 56 in mid-March. Active users also saw a notable increase, starting at 37 and peaking at 84 in mid-March before settling at 67 by the end of the quarter.
These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower.