Top 5 Apparel Apps in the Netherlands: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel apps in the Netherlands demonstrated varied performance metrics across weekly downloads and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of these leading apps.

SHEIN - Shopping Online saw a consistent increase in weekly downloads throughout the quarter. Starting at around 8K downloads in the final week of December, the app peaked at approximately 26K by the end of March. Active users also showed a significant rise from 542K to 707K over the same period.

Zalando – Online fashion experienced a more fluctuating trend in weekly downloads, beginning with around 14K and ending at nearly 10K. Its active user base, however, showed a steady increase from 359K to 336K, with a notable dip in mid-February.

H&M - we love fashion had a varying download rate, starting at about 6.7K and peaking at 10.5K in early February, before stabilizing around 7.5K by the end of March. The app's weekly active users fluctuated around the 250K mark, with minor ups and downs throughout the quarter.

ABOUT YOU Online Fashion Shop showed a relatively stable download rate, beginning at 7.7K and finishing the quarter at 7.3K. Active users hovered around the 87K mark, with slight variations, peaking at 92K in mid-January.

ZARA experienced a modest increase in weekly downloads, starting at 7.7K and ending at 6.2K. The app's active user count saw a rise from 93K to nearly 87K, with notable increases in early March.

For more detailed insights and comprehensive data, visit Sensor Tower.