Top 5 Communication Apps Performance in Italy, Q1 2022

In the first quarter of 2022, the performance of the top 5 communication apps in Italy varied significantly in terms of downloads and active user metrics. Here’s a detailed look at their trends:

IO, l'app dei servizi pubblici from PagoPA S.p.A. saw its weekly downloads fluctuate, peaking at around 204K in the first week of January and then gradually declining to approximately 76K by the end of March. The app's weekly active users also saw a decline from 1.8M in early January to around 1.3M by the end of the quarter.

Telegram from Telegram FZ-LLC experienced a relatively stable download rate, starting the quarter with about 112K downloads and ending with approximately 96K. The app maintained a strong user base, with weekly active users hovering around 11.7M throughout the quarter.

WhatsApp Messenger by WhatsApp LLC showed a steady download rate, starting at 134K in late December and ending at around 104K in the last week of March. The app's weekly active users consistently increased, reaching over 31M by the end of March.

Messenger from Meta Platforms, Inc. had a consistent download rate with minor fluctuations, starting at around 70K downloads and ending the quarter with approximately 56K. The app's weekly active users remained relatively stable, fluctuating around 17.5M throughout the quarter. Messenger also generated modest weekly revenue, peaking at $525 in the first week of February.

Snapchat by Snap Inc. showed steady downloads, starting at around 51K and maintaining a similar level throughout the quarter. The app's weekly active users saw some fluctuation, starting at 5.5M in late December and ending at approximately 5.3M by the end of March. Snapchat generated varying weekly revenue, peaking at $125 in mid-February.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.