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During the first quarter of 2022, the communication app landscape in South Africa saw notable trends across the top 5 apps, according to data from Sensor Tower. Below, we delve into the performance of each app, highlighting their weekly downloads and active user trends.
WhatsApp Messenger experienced significant growth in weekly downloads, peaking at approximately 288K in the week of March 21. The app maintained a consistent number of weekly active users, starting at around 17.6M and reaching about 18.4M by the end of March.
Opera Mini: Fast Web Browser saw a steady increase in weekly downloads, with a notable peak of around 79K during the week of March 14. Weekly active users showed a general upward trend, starting at roughly 781K and climbing to approximately 928K by the end of the quarter.
Snapchat had a mixed performance in terms of downloads, with a notable peak of about 83K in the week of March 21. Active users fluctuated slightly but remained strong, starting at around 2.7M and reaching approximately 2.8M by the end of March. Revenue saw a slight increase, peaking at $35 in the final week of March.
Messenger Lite showed a steady increase in weekly downloads, peaking at roughly 89K in the week of March 21. Active users remained relatively stable, starting at around 10.7M and ending the quarter at approximately 10.7M. Revenue also showed some fluctuations, reaching a peak of around $801 in the week of February 14.
MoyaApp saw a peak in weekly downloads at about 63K during the week of March 14. Active users fluctuated throughout the quarter, starting at around 158K and reaching approximately 179K by the end of March.
These insights provide a snapshot of the dynamic communication app market in South Africa for Q1 2022. For more detailed analysis and data, visit Sensor Tower.