Top 5 Delivered Meal Kits and Specialty Foods Apps in Europe Q1 2022

The first quarter of 2022 saw significant activity among the leading delivered meal kits and specialty foods apps in Europe. Here’s a detailed look at the performance of the top 5 apps, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced a robust quarter in terms of weekly downloads, peaking at 81.7K in the first week of January. Downloads saw a decline towards the end of the quarter, reaching 57.9K in the final week of March. Weekly active users remained relatively stable, with a slight dip mid-quarter but ending strong at 857K.

Vivino: Buy the Right Wine showed a notable decrease in weekly downloads, starting at 133K in late December and tapering off to 38.8K by the end of March. The app’s weekly revenue was consistent, averaging around $270, while weekly active users fluctuated but remained above 500K.

Gousto had a modest performance in weekly downloads, with numbers peaking at 16.5K in early January and gradually decreasing to 8.8K by the end of the quarter. Weekly active users showed a slight increase, reaching almost 60K in the last week of March.

Grow Food: Доставка питания saw an interesting trend in weekly downloads, starting low at 2.7K and peaking at 21.5K in late January, before dropping significantly towards the end of the quarter. Weekly active users followed a similar pattern, increasing to 73.1K in late January and then declining to around 57.9K by the end of March.

Finally, Quitoque, le panier à cuisiner showed steady weekly downloads, starting at 3.4K and peaking at 10.9K in mid-January. The app maintained a consistent download rate, ending the quarter at 3.7K.

These insights highlight the dynamic nature of the delivered meal kits and specialty foods market in Europe. For a more detailed analysis, visit Sensor Tower.