Top 5 Parenting Apps in South Africa: Q1 2022 Performance

In Q1 2022, the top 5 parenting apps in South Africa showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at their performance:

BabySparks - Development Activ saw a substantial increase in weekly revenue, peaking at approximately $1.9K in mid-March. Weekly downloads fluctuated, with a notable rise to 380 in the final week of March. Active users showed a slight decline from 1.2K to 990 but rebounded to 1.2K by the end of the quarter.

Find my kids: live GPS tracker experienced an upward trend in weekly revenue, reaching up to $880 in late March. Weekly downloads varied, peaking at 864 in early February. Active users initially increased to 2.3K in early February before a decline to 1.4K by the end of March.

Be Closer: Family location showed steady revenue growth, hitting $767 in late March. Downloads peaked at nearly 3K in early March, while active users saw significant fluctuations, peaking at 4K in early March before dropping to 698 by the end of the quarter.

My Family - Family Locator maintained consistent revenue, with a peak of $444 in late March. Downloads saw an upward trend, reaching 547 in mid-March. Active users remained relatively stable, fluctuating around 4.7K throughout the quarter.

Parental Control App- FamiSafe had a peak weekly revenue of $629 in mid-March. Downloads were more variable, peaking at 311 in mid-January. Active users saw a slight decline, ending the quarter at 575 from a high of 749 in early February.

These insights are based on data from Sensor Tower, where more detailed analytics are available.