Top 5 Apparel Apps on Android in Turkey: Q2 2022 Performance

In Q2 2022, the top 5 apparel applications on the Android platform in Turkey demonstrated diverse performance trends in weekly downloads and active user engagement. Here’s a detailed look at their performance based on data from Sensor Tower.

FLO saw a significant fluctuation in weekly downloads, peaking at around 117K in mid-April before declining to approximately 54K by the end of June. Weekly active users for this app started at around 425K in late March, reaching a high of about 519K in mid-April, then saw a more gradual decline to roughly 339K by the end of June.

DeFacto - Clothing & Shopping experienced a steady rise in weekly downloads, starting from approximately 38K at the end of March and reaching around 46K by the end of June. The app's weekly active users began at about 287K, peaking at roughly 359K in mid-April, and then gradually decreased to around 274K by the end of the quarter.

Modanisa: Modest Hijab Fashion had a varied download trend, starting at approximately 32K in late March, peaking at around 43K in early April, and then fluctuating to end at about 13K in late June. Active user numbers for Modanisa increased from around 127K at the end of March to a peak of roughly 201K in mid-April, before stabilizing at approximately 177K by the end of June.

Instreet showed a relatively stable download trend, with numbers hovering between 9K and 21K throughout the quarter. Active users for Instreet started at about 64K, peaking at around 70K in mid-April, and then decreased to roughly 47K by the end of June.

Skechers Türkiye exhibited a decline in weekly downloads, starting at around 18K in late March and dropping to approximately 4.4K by the end of June. Active user trends mirrored this decline, starting at about 36K and decreasing to roughly 22K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.