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In the second quarter of 2022, the dating app market in Madagascar saw varying performance trends among the top five dating applications. Here’s a detailed look at how these apps performed, based on Sensor Tower data.
Tinder Dating App: Chat & Date showed a steady increase in weekly revenue, peaking at approximately $706 in the week of June 6. Weekly downloads fluctuated, reaching a high of 254 in the last week of June. Active users saw a gradual increase, starting from 1.8K in late March and reaching about 2.1K by the end of June.
Dating and Chat - iHappy experienced a significant spike in weekly downloads, peaking at 363 in the first week of June. Active users saw a notable increase as well, starting at 487 in late March and peaking at 1K in early June before declining to 399 by the end of the quarter.
Badoo Lite - The Dating App had a modest weekly revenue, consistently around $1-$5 throughout the quarter. Downloads peaked at 367 in mid-April but saw a decrease in the following weeks. Active users remained stable, averaging around 900-1K throughout the quarter.
MeYo : be friends maintained a consistent weekly revenue of $3. Downloads saw a significant increase, peaking at 221 in late May. Active users followed a similar trend, beginning at 11 in late March and reaching 218 by the end of June.
Love Letters & Love Messages did not generate revenue during this period. Downloads peaked at 202 in early May. Active users saw a slight increase, starting from 46 in late March and reaching 56 by the end of June.
For more detailed insights and trends, visit Sensor Tower.