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In Q2 2022, Germany's top 5 shopping apps—Kleinanzeigen - without eBay, Amazon, Trendyol: Fashion & Trends, Klarna | Shop now. Pay later., and OTTO - Online Shopping & Möbel—demonstrated distinct trends in their weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at their performance.
Kleinanzeigen - without eBay maintained strong weekly downloads throughout the quarter, peaking at approximately 139K in mid-April. However, downloads decreased slightly towards the end of the quarter, stabilizing around 84.6K. The app's weekly active users saw a minor fluctuation, starting at 5.89M and ending at 5.59M.
Amazon exhibited a notable increase in weekly downloads, reaching a high of around 102.9K in mid-June. Despite some fluctuations, the weekly active users remained relatively stable, hovering around 5.13M by the end of the quarter.
Trendyol: Fashion & Trends experienced significant variability in weekly downloads, peaking at approximately 132.7K in late May but dropping to 29.7K by the end of June. The app's weekly active users showed a gradual increase from 257K to around 285.8K over the same period.
Klarna | Shop now. Pay later. displayed a consistent trend in weekly downloads, with numbers fluctuating between 60.5K and 79K. Weekly active users showed a slight upward trend, starting at 1.20M and peaking at approximately 1.22M by the end of the quarter.
OTTO - Online Shopping & Möbel saw a steady decline in weekly downloads, beginning at 81.6K and ending at around 53K. The app's weekly active users also fluctuated, starting at 1.15M and decreasing to approximately 1.05M by the end of June.
For more detailed insights and data, visit Sensor Tower.