Top 5 Shopping Apps in Norway in Q2 2022

In the second quarter of 2022, the Norwegian shopping app market demonstrated intriguing trends in terms of downloads and active users, as per Sensor Tower data. Here’s a closer look at the performance of the top 5 shopping apps on a unified platform.

ABOUT YOU Online Fashion Shop experienced a notable spike in weekly downloads, particularly in the week of April 25, when downloads surged to approximately 31.6K. This growth was mirrored by a significant increase in weekly active users, peaking at around 38.6K in the first week of May. The app maintained a steady level of active users, ending the quarter with about 23.2K.

Æ – REMA 1000 showed a consistent pattern in weekly downloads, with a significant peak of 17.7K in the week of April 18. The app’s active user base also saw a considerable increase, reaching approximately 53.5K in mid-June. Despite some fluctuations, the app ended the quarter with around 40.3K active users.

Coop medlem maintained a steady increase in weekly downloads, peaking at about 6.2K in mid-June. The app’s active user base was robust throughout the quarter, with a high of approximately 129K in early June. However, there was a slight dip towards the end of the quarter, with active users dropping to around 115K.

H&M - we love fashion saw a consistent growth in weekly downloads, with a peak of roughly 4.9K in the last week of June. The app’s active users also showed an upward trend, reaching around 104.9K by mid-June. This growth was maintained through the end of the quarter, with the app finishing strong at approximately 104.4K active users.

SHEIN - Shopping Online displayed a steady increase in weekly downloads, peaking at around 4.5K in late May. The app’s active user base was stable, with a peak of approximately 59.7K in early June. Although there were minor fluctuations, the app concluded the quarter with about 57.8K active users.

These insights highlight the dynamic nature of the shopping app market in Norway, with varied performance across different metrics. For more detailed insights and data, visit Sensor Tower.