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The fourth quarter of 2022 saw varied performance trends for the top 5 insurance apps on the Android platform in the United Kingdom. Here, we delve into the weekly download numbers, revenue, and active user metrics for these applications, based on data from Sensor Tower.
Hastings Direct Insurance had a notable presence in the market. Weekly downloads started strong at around 9.2K at the end of September, but experienced a decline to around 5.5K by late December. Active users also showed a downward trend, starting at approximately 19.9K in late September and decreasing to around 15.2K by the end of December.
Admiral Insurance maintained a fairly steady download rate, peaking at 7.3K in late November. However, active users saw fluctuations, starting at about 31.2K at the end of September, peaking at around 35.2K in late November, and then dropping to approximately 26.7K by the end of December.
MyAviva exhibited a gradual increase in downloads towards the end of the quarter, peaking at approximately 5.2K in mid-December. Active users followed a similar trend, increasing from around 8.2K in late September to about 10.3K in mid-December.
Confused.com saw a decrease in weekly downloads, starting from around 4.2K at the end of September and dropping to approximately 1.4K by late December. Unfortunately, data for active users was not available for this app.
Dayinsure - Temp Car Insurance experienced a steady download rate, with a noticeable peak at around 2.7K in mid-December. Active user metrics were not provided for this app.
These trends highlight the dynamic nature of the insurance app market in the UK. For more detailed insights and data, visit Sensor Tower.