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In the fourth quarter of 2022, the leading health and fitness apps on the iOS platform in Romania exhibited diverse trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at the performance of these top 5 applications.
Flo Period & Pregnancy Tracker saw a consistent weekly revenue throughout the quarter, starting at around $1.5K and peaking at $2.3K in early November. Weekly downloads ranged from 941 to 1.4K, with a notable increase mid-November. Active users fluctuated slightly but remained steady around the 40K mark, ending the quarter at approximately 40.6K.
MyFitnessPal: Calorie Counter maintained a relatively stable weekly revenue, averaging around $1.5K to $1.9K, with a peak in late November. Weekly downloads showed a declining trend, starting from 784 and dropping to as low as 524 by mid-December. The number of active users also saw a gradual decline from 25.6K to 23.1K over the quarter.
Headspace: Sleep & Meditation experienced fluctuating weekly revenue, peaking at $1.4K in mid-October. Downloads remained relatively low and stable, ranging from 96 to 167 per week. Active users showed slight variations, starting at 936 and ending the quarter at 915.
Strava: Run, Bike, Hike reported a steady weekly revenue, with values hovering around $900 to $1.2K, and a slight dip in mid-December. Downloads exhibited a downward trend, from 390 to a low of 148, before recovering to 362 in the final week of December. Active users fluctuated but ended the quarter on a high note, increasing from 11.6K to 10K by the end of December.
BodyFast: Intermittent Fasting had a stable revenue pattern, averaging around $600 to $900 per week. Downloads saw a decline from 448 to 204 mid-quarter, with a slight recovery to 458 by the end of December. Active users also decreased from 991 to 652, before rebounding to 873 in the final week.
For more detailed insights and data, visit Sensor Tower.