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Throughout Q4 2022, the top 5 navigation and maps apps in Mexico demonstrated diverse trends in weekly downloads and active users. Here’s a closer look at their performance:
Google Maps maintained a strong presence with weekly downloads ranging from approximately 64K to 86K. The app saw a notable peak in the week of October 24 with 85.9K downloads. Active users fluctuated slightly, starting at 4.37M and ending the quarter at 4.16M.
Waze Navigation & Live Traffic experienced consistent growth in weekly downloads, peaking at 61.9K in mid-December. Active users saw a notable decline towards the end of the quarter, dropping from 1.36M in early October to approximately 1.15M by the end of December.
Google Earth exhibited varied download trends, with a significant spike in mid-October reaching 53.1K. The number of active users also fluctuated, peaking at 320K in late November before settling around 248K by the end of December.
GPS Satellite Maps: Live Earth showed consistent weekly downloads, with a notable surge to 27.9K in the final week of December. Active users increased steadily from 68K in late September to nearly 96K by the end of the quarter. The app also generated a small amount of revenue, peaking at $24 in the week of November 21.
GPS Navigation - Route Planner saw a steady increase in weekly downloads, culminating in a peak of 32.5K in the last week of December. Active users mirrored this trend, rising from 15.6K in late September to 37.7K by the end of December.
For more detailed insights and data, visit Sensor Tower.