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In the fourth quarter of 2022, the top 5 personal finance budgeting and planning applications in New Zealand showed varied performance across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the trends for Splitwise, Westpac NZ CashNav, Booster NZ, FlexiPurchase, and Buddy: Budget Planner App.
Splitwise experienced a stable weekly revenue, peaking at approximately $106 in the final week of September. Weekly downloads showed a significant increase towards the end of the quarter, with a notable peak of 1.6K in the last week of December. Active users also saw an upward trend, rising from 4.3K in late September to 5.9K by the end of December.
For Westpac NZ CashNav, the weekly downloads showed a varied trend, with a significant spike to 844 in the week of December 19. Despite no revenue data, the app maintained a steady presence in the market.
Booster NZ saw a moderate performance in weekly downloads, peaking at 533 in mid-November. The app did not register any revenue, but maintained steady download numbers throughout the quarter.
FlexiPurchase had fluctuating download numbers, with a notable peak of 738 in early December. Similar to Booster NZ, no revenue data was recorded for this app.
Buddy: Budget Planner App demonstrated a steady increase in weekly revenue, peaking at $234 in early November. Weekly downloads were consistent, with a peak of 383 in the week of December 19. The active user base saw a significant increase towards the end of December, rising from 384 in mid-December to 462 by the end of the month.
For more detailed insights and data, visit Sensor Tower.