Top 5 Social Apps in Madagascar Q4 2022 Performance

During Q4 2022, the top 5 social apps in Madagascar—Facebook Lite, TikTok Lite - Save Data, Instagram, The Messenger for Messages, and X—showed varied trends in downloads, revenue, and active users.

Facebook Lite from Meta Platforms, Inc. experienced a consistent increase in weekly downloads, peaking at approximately 16.5K in the last week of December. Weekly revenue remained relatively stable, averaging around $85, with a noticeable peak at $107 in the final week of the quarter. The app's weekly active users saw a steady rise, culminating in 238.2K by the end of December.

TikTok Lite - Save Data from TikTok Pte. Ltd. saw fluctuations in its weekly downloads, reaching a high of 10.3K in the last week of December. The app's weekly revenue varied throughout the quarter, peaking at $1.4K in mid-October. Weekly active users showed a consistent upward trend, ending the quarter with 114.6K.

Instagram maintained a steady performance in Madagascar. Weekly downloads fluctuated slightly, peaking at 5K in the last week of December. Revenue remained low but stable, averaging around $7 per week. The app's active user base showed a gradual increase, reaching 161.2K by the end of the quarter.

The Messenger for Messages from AppsMedia Inc. saw a notable increase in weekly downloads, peaking at 2.3K in late October. Weekly active users also rose significantly, starting from 393 in late September and reaching 4.2K by the end of December.

X from X Corp. showed a modest performance in terms of weekly downloads, peaking at 1.4K in late October. The app's weekly active users remained relatively stable, hovering around 43.4K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's platform.