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In the fourth quarter of 2022, the top five wellness apps on the unified platform in Turkey exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how these apps fared during this period.
Meditopia: AI, Meditation saw a steady increase in weekly revenue, peaking at roughly $6K in the first week of December. Weekly downloads experienced significant growth mid-quarter, reaching a high of 11.9K in the week of October 24. Active users fluctuated, starting at 61.4K and peaking at 69.7K at the end of October, before declining to around 58K by the end of December.
Breath Hub: Guided Breathwork had a varied performance in terms of revenue, with weekly earnings peaking at approximately $2.5K in the last week of November. Downloads showed a notable increase towards the end of the quarter, rising to 2.3K in mid-December.
Sleep Cycle - Tracker & Sounds demonstrated consistent weekly revenue, peaking at around $1.3K in late October. Downloads had a significant spike in mid-October, reaching 7.7K, while active users saw a steady increase from 65.3K to a peak of 75.3K in mid-December.
Goddess: Self Care & Wellness experienced moderate revenue fluctuations, peaking at around $1.1K in mid-November. Downloads saw a significant rise in early October, reaching 1.7K, and remained relatively stable throughout the quarter.
Headspace: Sleep & Meditation maintained a consistent revenue stream, with weekly earnings peaking at around $775 in the last week of December. Downloads showed a gradual increase, peaking at 808 in the final week of the quarter. Active users grew steadily from 3.2K to 3.9K by the end of December.
These insights into the performance of the top wellness apps in Turkey during Q4 2022 highlight the dynamic nature of the wellness app market. For more detailed information and further insights, visit Sensor Tower.