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In the first quarter of 2023, the beauty retail app market in Saudi Arabia saw interesting trends across the top 5 Android applications. Here’s a breakdown based on data from Sensor Tower.
Nice One | نايس ون showed a notable increase in weekly downloads, peaking at around 12.8K in the last week of March. The app's active users also surged, reaching approximately 40.7K by the end of the quarter.
Sephora KSA: Beauty & Makeup experienced a steady flow of downloads, with the highest being 5.9K in the first week of January. Active users mirrored this trend, starting at 2.4K and ending the quarter at 6.5K.
Bath&BodyWorks had a mixed performance with downloads fluctuating, starting at 3.6K and dropping to 1.5K at the end of March. The app’s active users decreased from 13.6K to 10.9K over the same period.
العربية للعود | Arabian Oud saw a peak in downloads at 2.9K in the week of January 23. Active users also showed an upward trend, starting at 8.8K and reaching a high of 12K in late January.
Golden Scent قولدن سنت had a varied download pattern, peaking at 3.5K in the last week of March. Active users increased as well, from 3.7K at the beginning of the quarter to 6.1K by the end.
These insights highlight the dynamic nature of the beauty retail app market in Saudi Arabia. For more detailed analytics and trends, visit Sensor Tower.