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In Q1 2023, the top 5 lifestyle apps on Android in the Middle East exhibited diverse performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at the trends for each of these applications.
Muslim Muna: Quran Azkar Athan from Muslimuna Studio experienced notable fluctuations in its metrics. Weekly revenue peaked at approximately $350 in the last week of March, with a low of around $100 mid-January. Weekly downloads saw a significant surge, reaching 247K in the week of March 20, from a starting point of about 54K at the beginning of the quarter. The app's weekly active users also showed a remarkable increase, peaking at around 1.38M in mid-March before settling at 1.28M by the end of the quarter.
Pinterest, a well-known platform, maintained a consistent download rate throughout the quarter, with weekly downloads ranging from 35K to 44K. However, its weekly active users saw a slight decline from 1.74M at the start of January to approximately 1.67M by the end of March.
Duff Qibla Finder, Prayer Time from duff hl studio showed a steady revenue stream, peaking at $5 in multiple weeks of the quarter. Weekly downloads reached a high of about 77K in the week of March 20, up from around 18K at the start of the quarter. The app’s weekly active users saw a significant rise, peaking at 121K in mid-March before dropping to 99K by the end of the month.
Yaqoot ياقوت experienced consistent download rates, with weekly downloads fluctuating between 16K and 32K. The app's weekly active users also remained relatively stable, starting at 145K at the beginning of the quarter and ending at approximately 167K.
Qibla Direction - Prayer Times from Highapp Limited saw its download numbers peak at 54K in the week of March 20, from a low of 11K at the start of January. The app’s weekly active users increased significantly, reaching 88K in mid-March before stabilizing at around 75K by the end of the quarter.
These insights demonstrate the varying levels of user engagement and revenue performance among the top lifestyle apps in the Middle East. For more detailed insights, visit Sensor Tower.