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In the first quarter of 2023, the wellness app market on the Android platform in Turkey saw varying trends in downloads, revenue, and active users. Here’s a closer look at the top 5 wellness apps: Meditopia: Sleep & Meditation, Breath Hub: Guided Breathwork, Headspace: Meditation & Sleep, mindlee: Positive Mindset, and Sleep Cycle: Sleep Tracker.
Meditopia: Sleep & Meditation from Meditopia saw fluctuating weekly revenue, starting at approximately $1.6K at the end of December 2022 and peaking at around $2.1K in the final week of March 2023. Weekly downloads reached their highest at 7.7K mid-January, followed by a dip and subsequent recovery to 7.3K in the week of March 20. Active users also varied, with a high of 36.5K in mid-January before dropping and stabilizing around 26.5K by the end of March.
Breath Hub: Guided Breathwork by Breath Hub Corp experienced a relatively stable revenue stream, with notable peaks such as $773 in the final week of March. Downloads saw a significant increase towards the end of Q1, surging from 225 in mid-February to 3.5K in the last week of March.
Headspace: Meditation & Sleep from Headspace for Meditation, Mindfulness and Sleep showed a modest revenue trend, with a peak of $212 at the end of February. Downloads were highest at 1.8K in mid-February, and active users saw a peak of 5.4K in the same period before declining to 3.8K by the end of March.
mindlee: Positive Mindset from Mindlee Yazılım Bilgi Teknolojileri A.Ş had a more modest revenue, starting at $173 at the end of December and gradually decreasing to around $10 by the end of March. Downloads peaked at 2.3K at the end of December and saw another high of 1.8K in the last week of March.
Sleep Cycle: Sleep Tracker by Sleep Cycle AB had low revenue figures, with a peak of $135 in the first week of January. Downloads started strong at 854 in the last week of December but declined to around 403 by the end of March. Active users remained relatively stable, ranging from 35.7K to 45.4K throughout the quarter.
For more insights and detailed data, visit Sensor Tower.