Top 5 Apparel Apps on iOS in the US: Q1 2023 Performance Review

The first quarter of 2023 saw notable performances from the leading apparel apps on iOS in the United States. Here's a closer look at the trends for the top five applications: SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, GOAT – Sneakers & Apparel, Nike SNKRS: Sneaker Release, and Fashion Nova - Online Shopping.

SHEIN - Shopping Online maintained impressive weekly download numbers, starting at 319K in late December and peaking at 434K by mid-March. The app also experienced a steady rise in weekly active users, growing from approximately 9.2M at the start of January to nearly 11.9M by the end of March.

Nike: Shoes, Apparel, Stories had a dynamic quarter with weekly downloads fluctuating between 167K and 226K. The app's weekly active users saw a similar pattern, with numbers varying from 2.8M to 3.2M, peaking in late March.

GOAT – Sneakers & Apparel experienced a gradual decline in weekly downloads, starting at 155K and ending at around 89K. Weekly active users also saw a slight decline, fluctuating between 1.8M and 2M throughout the quarter.

Nike SNKRS: Sneaker Release showed a decline in weekly downloads, from 69K in late December to approximately 51K in late March. Weekly active users followed a similar trend, decreasing from 1.1M to about 836K over the same period.

Fashion Nova - Online Shopping had stable weekly download figures, ranging from 45K to 53K. The app's weekly active users remained relatively steady, varying between 279K and 298K during the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.