We’ve acquired Playliner!
In the first quarter of 2023, the performance of the top 5 beauty retail iOS apps in Belarus showed varied trends in downloads and active users. The data, sourced from Sensor Tower, provides insights into the weekly performance of these leading apps.
Nykaa Fashion - Shopping App experienced a fluctuating download trend over the quarter. The app saw a modest peak of 9 downloads in the final week of March, with other weeks showing sporadic single-digit downloads.
BEAUTY BAY also had varying download numbers, with a notable increase to 6 downloads in the week of March 20. Other weeks saw lower activity, with download numbers ranging from 1 to 5.
Perfumerías DRUNI showed a gradual increase in weekly downloads. Starting with 1 download in early January, the app reached 6 downloads by the last week of March, suggesting a growing interest among users.
Nykaa – Makeup/Beauty Shopping presented a similar trend with a peak of 6 downloads in mid-January. The rest of the quarter saw minimal activity, with 1 download in the final weeks of March.
Lastly, Lush Fresh Handmade Cosmetics had a single notable week of activity, recording 4 downloads in the week of March 20.
These insights highlight the varied engagement levels with beauty retail apps on the iOS platform in Belarus. For more detailed analytics and trends, visit Sensor Tower.