Top 5 Insurance Apps on iOS in the UK - Q1 2023

In the first quarter of 2023, the top 5 insurance apps in the United Kingdom on the iOS platform showcased varied performance metrics in terms of weekly downloads and active users. Here's a detailed look at the trends observed for each app.

Hastings Direct Insurance experienced an upward trajectory in weekly downloads, starting at around 9K in late December 2022 and peaking at nearly 15K by the end of February 2023. The app's weekly active users also showed growth, rising from 34K in late December to over 41K by early March.

Cuvva saw a moderate increase in weekly downloads, with numbers fluctuating between 5.7K and 8.5K throughout the quarter. Active users for Cuvva increased from 17K in late December to over 18K by the end of March, indicating a steady engagement.

MyAviva had varying weekly downloads, starting at around 3.8K and reaching up to 9.6K by the end of February. The app's active users grew from 12K in late December to over 17K by the end of March, showing an increasing trend in user engagement.

Admiral Insurance reported a significant rise in weekly downloads, beginning at 4.2K and peaking at 10K in late February. The active user count also saw a substantial increase, starting at 46K in late December and reaching over 53K by the end of March.

Confused.com displayed a more fluctuating pattern in weekly downloads, with numbers ranging from 1.7K to 4.3K. Active users for Confused.com showed a slight decline, starting at 2K in late December and ending at around 1.5K by the end of March.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.