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In the first quarter of 2023, the top Turn-Based Tactics games on iOS in Europe displayed notable trends in downloads, revenue, and active user engagement. Let's delve into the performance metrics of the leading five games: Warhammer 40,000: Tacticus ™, The Walking Dead No Man's Land, Magic War Legends, Bowmasters - Multiplayer Game, and FINAL FANTASY BE:WOTV.
Throughout Q1 2023, Warhammer 40,000: Tacticus ™ exhibited varied performance metrics. Weekly revenue started at around $49.6K in late December and displayed a general decline, reaching approximately $32.9K by early February. However, it saw a resurgence, peaking at roughly $41.8K by the end of March. Weekly downloads began at 9.4K in early January, decreasing to about 2.1K by mid-February before stabilizing around 3.5K in late March. Weekly active users fluctuated, peaking at 19.4K in early January and ending the quarter at around 16.9K.
The Walking Dead No Man's Land experienced a significant fluctuation in weekly revenue, starting at $26.7K in late December, dipping to $9.7K in mid-February, and then recovering to approximately $20.9K by the end of February. Weekly downloads showed a steady decline from 1.8K in early January to around 1K by the end of March. Active users remained relatively stable, with a slight decrease from 7K in early January to about 6K by the end of March.
Magic War Legends maintained consistent weekly revenue, starting at around $11.2K in early January and peaking at $14.1K in mid-February, before stabilizing around $10.9K by the end of March. Downloads saw a downward trend from approximately 2.2K in early January to around 1.7K in late March. Active user numbers increased from about 7.2K in late December to a peak of 9.3K in mid-February, before decreasing to around 8K by the end of March.
Bowmasters - Multiplayer Game showed a consistent performance in weekly revenue, beginning at around $9.9K in late December and maintaining a steady range, ending at approximately $10K by the end of March. Weekly downloads saw a decline from 67K in late December to about 26.3K in late March. Active users also showed a downward trend, starting at 752K in late December and ending at around 585K by the end of March.
FINAL FANTASY BE:WOTV had fluctuating weekly revenue, starting at around $11.2K in late December and dropping to approximately $3.7K by early March, before peaking again at $16.3K in late March. Downloads remained low, with a peak of 574 in late March. Active users saw a slight decline from 1.3K in late December to around 1K in early March, before increasing to approximately 1.3K by the end of March.
These insights, derived from Sensor Tower data, offer a detailed overview of the performance of leading Turn-Based Tactics games on iOS in Europe for Q1 2023. For more in-depth analysis and additional insights, visit Sensor Tower.