Top 5 Entertainment Apps Performance in the UK for Q1 2023

In Q1 2023, the top 5 entertainment apps in the United Kingdom—Disney+, TikTok, Netflix, ITVX, and Amazon Prime Video—showed distinct trends in downloads, revenue, and active users. Below is a detailed breakdown of their performance.

Disney+ experienced a mixed quarter. Weekly revenue saw fluctuations, peaking at $1.3M in the final week of March. Downloads peaked at 143K in the last week of December, then saw a general decline, ending the quarter at around 82K. Active users started at 3.98M and ended at 3.5M, showing a slight decline throughout the quarter.

TikTok showed strong revenue growth, with a notable peak of $1.7M in the third week of February. Weekly downloads saw a downward trend, starting at 247K and ending at approximately 133K. Active users remained relatively stable, starting at 19.37M and ending at 18.54M.

Netflix had steady revenue, peaking at $331K in late January. Downloads started at 152K but saw a consistent decline, ending the quarter at around 70K. Active users also saw a decline, beginning at 7.22M and ending at 6.05M.

ITVX showed varied performance. Revenue peaked at $246K in late January, while downloads saw a significant drop from 112K in late January to around 29K by the end of March. Active users fluctuated, peaking at 464K in late January and dropping to 167K by the end of the quarter.

Amazon Prime Video had a stable quarter. Revenue remained steady, peaking at $196K in late February. Downloads started at 205K in the last week of December, then stabilized around 56K by the end of March. Active users saw a decline from 2.44M at the beginning of the quarter to 1.6M by the end.

For more detailed insights and data, visit Sensor Tower.