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In the first quarter of 2023, the self-therapy and journaling app market in the United Kingdom saw various trends across the top 5 applications. Here's a detailed overview based on data from Sensor Tower.
Breeze: Mental Health experienced a significant increase in weekly revenue, peaking at around $29K in the week of February 20. The app's weekly downloads were highest at the start of the quarter with 29.8K in early January but saw a sharp decline towards the end of March, dropping to just over 270. Weekly active users also followed a similar trend, starting at 41.5K at the end of December and decreasing steadily to 27.4K by the end of March.
I am - Daily Affirmations showed a notable spike in weekly revenue at the beginning of January, reaching approximately $24.8K. However, this figure gradually declined to around $4.8K by the end of March. Weekly downloads peaked at 30.1K in early January but dwindled to just over 3K by the quarter's end. The app maintained a steady number of weekly active users, averaging around 32.2K throughout the quarter.
Fabulous: Daily Habit Tracker had a steady weekly revenue, peaking at approximately $15.1K in mid-January and stabilizing around $7.7K by the end of March. Weekly downloads were relatively stable, ranging from 2.1K to 5.1K, with a noticeable increase in March. The number of weekly active users remained consistent, fluctuating between 52.8K and 63.7K.
Paired: Couples & Relationship saw its weekly revenue peak at around $10.2K in late January, before gradually declining to approximately $5K by the end of March. Weekly downloads started at around 6.6K in early January but dropped to about 1.6K by late March. The app's weekly active users remained relatively stable, averaging around 69.7K throughout the quarter.
Clear Minds - Hypnotherapy experienced a fairly stable weekly revenue, peaking at around $8.2K at the end of February and settling at about $5.2K by the end of March. Weekly downloads were modest, starting at 2.1K at the end of December and decreasing to approximately 825 by the quarter's end.
For more insights and detailed analytics on these apps, visit Sensor Tower.