Top 5 Virtual Fitness Programs in Australia Q1 2023

In the first quarter of 2023, the top 5 virtual fitness programs in Australia—Strava: Run, Bike, Hike, Fitbit: Health & Fitness, Sweat: Fitness App For Women, Kic: Health, Fitness & Recipes, and Zwift: Ride and Run—demonstrated diverse trends in their performance metrics. Below, we delve into each app's weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike from Strava, Inc. saw its weekly revenue fluctuate, peaking at around $101.8K in the week of March 20. Weekly downloads showed a slight decline, starting at 8.3K and ending at 7.9K. Active users exhibited a minor decrease from approximately 276.9K at the beginning of the quarter to 256.4K by the end.

Fitbit: Health & Fitness by Google had a varied revenue performance, with the highest weekly revenue reaching about $71.6K in late December and fluctuating thereafter. Downloads started strong at 24.8K but saw a significant drop, stabilizing around 5.4K by the end of March. Active users maintained relative stability, hovering around the 200K mark throughout the quarter.

Sweat: Fitness App For Women from The Bikini Body Training Company Pty Ltd experienced a decline in revenue, starting at $59K and ending at around $35.2K. Downloads also saw a decrease, from 1.2K to 689. Active users dropped from 9.6K to 7.1K over the quarter.

Kic: Health, Fitness & Recipes showed a varied revenue trend, peaking at around $42.3K in early January but dropping to $28.4K by the end of March. Downloads followed a similar pattern, starting at 962 and ending at 761. Active users saw a slight decline from 3.6K to 3.6K.

Zwift: Ride and Run by Zwift, Inc. had a relatively stable revenue performance, with weekly revenue peaking at $30.9K in late February. Downloads remained consistent, averaging around 400 per week. Active users showed minor fluctuations, maintaining an average of around 2.2K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.