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AI Insights · Timothy · April 2023
Top 5 Wellness Apps Performance in the US for Q1 2023
In Q1 2023, top wellness apps such as Calm and Headspace showed notable trends in downloads, revenue, and active users in the United States. Here's a detailed look at their performance.
In the first quarter of 2023, the top wellness apps in the United States demonstrated impressive performance across several metrics. Below is a detailed analysis of their trends in weekly downloads, revenue, and active users.
Calm saw a steady increase in weekly revenue, starting at around $1M at the end of December and peaking at approximately $1.4M in the week of January 9. Weekly downloads followed a similar upward trend, beginning at 124K and reaching a high of 184K in the week of March 20. Active users fluctuated slightly but remained robust, peaking at 1.7M in the week of January 16 before falling to 1.5M by the end of March.
Headspace: Sleep & Meditation experienced notable fluctuations in weekly revenue, with a peak of approximately $792K in mid-January. Downloads for Headspace showed a peak at the start of January with 77K, followed by a more stable trend around 40K-50K for the rest of the quarter. Active users remained relatively steady, averaging around 700K to 780K throughout the quarter.
ShutEye®: Sleep Tracker, Sound saw a consistent increase in weekly revenue, beginning at $146K and peaking at $349K in the week of March 20. Downloads showed an upward trend, starting at 60K and reaching a high of 174K in early March. Active users followed a similar pattern, peaking at 251K in the week of March 6.
Waking Up: Meditation & Wisdom displayed a downward trend in weekly revenue, starting from $221K at the end of December and dropping to $183K by the end of March. Downloads fluctuated, with a high of 16K in the first week of January and a low of 5.6K by the end of March. Active users remained fairly stable, averaging around 44K to 55K throughout the quarter.
BetterSleep: Relax and Sleep showed strong performance in weekly revenue, starting at $211K and peaking at $250K in mid-January. Downloads were highest in early January at 103K, followed by a stable trend around 70K-90K. Active users steadily increased from 364K at the end of December to 441K by the end of March.
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