Top 5 Wellness Apps Performance in the US for Q1 2023

Throughout the first quarter of 2023, the wellness app market in the United States exhibited notable trends across the top 5 applications: Calm, ShutEye®: Sleep Tracker, Sound, Breeze: Mental Health, Me+ Daily Routine Planner, and BetterSleep: Relax and Sleep. Here’s a closer look at their performance metrics.

Calm from Calm.com saw a steady increase in weekly revenue, peaking at around $1.4M in mid-January. Weekly downloads ranged from 100K to 180K, with a notable spike to 184K in the week of March 20. Active users fluctuated between 1.5M and 1.7M, maintaining strong engagement throughout the quarter.

ShutEye®: Sleep Tracker, Sound by Enerjoy Pte. Ltd. experienced a significant rise in weekly revenue, reaching approximately $349K in late March. Weekly downloads varied, peaking at 174K in early March. Active users showed consistent growth, increasing from 101K in late December to 251K by early March.

Breeze: Mental Health from Basenji Apps observed a gradual increase in weekly revenue, hitting around $245K in mid-March. Downloads saw a high of 207K in the first week of January but declined to around 67K by the end of March. Active users peaked at 401K in early January, eventually stabilizing around the 205K mark by the end of the quarter.

Me+ Daily Routine Planner, also by Enerjoy Pte. Ltd., showed significant revenue growth, with weekly earnings peaking at $220K in late February. Downloads were highest in the first week of January at 116K, later fluctuating and ending the quarter around 66K. Active users grew from 83K in late December to a peak of 387K in late February, before settling at 319K by the end of March.

BetterSleep: Relax and Sleep by Ipnos Software Inc. maintained a stable weekly revenue, reaching around $247K in late March. Downloads were consistent, peaking at 104K in early January. Active users showed a steady increase from 364K in late December to 459K by mid-January, maintaining around 440K towards the end of the quarter.

These insights highlight the dynamic performance of wellness apps in Q1 2023. For more detailed insights, visit Sensor Tower.