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In the second quarter of 2023, the top 5 lifestyle applications on the Android platform in the Middle East demonstrated varied performance in terms of downloads, active users, and revenue. Here’s a closer look at the trends for each app based on data from Sensor Tower.
Muslim Muna: Quran Azkar Athan by Muslimuna Studio saw a notable fluctuation in its weekly downloads, peaking at around 68.8K in late March and dropping to 27.4K in early June before climbing back up to 63.2K by the end of June. The weekly revenue also showed some variation, starting at $350 in late March, dipping to $136 in mid-June, and ending the quarter at $228. Active users remained relatively stable, fluctuating between 1.06M and 1.28M throughout the quarter.
Pinterest maintained a steady performance in terms of weekly downloads, with figures ranging from 34K to 37.4K. The app had consistent active user numbers, hovering around 1.65M to 1.7M throughout the quarter. Notably, Pinterest did not generate any revenue during this period.
Yaqoot ياقوت experienced a gradual increase in weekly downloads, starting at 22K in late March and reaching approximately 29.3K by the end of June. The app's active users followed a similar trend, growing from 167K in late March to around 194K in mid-June before slightly dropping to 188K by the end of the quarter.
Duff Qibla Finder, Prayer Time by duff hl studio saw a decline in weekly downloads from 42.9K in late March to 17.6K by the end of June. Weekly revenue remained minimal, with a maximum of $5 in late March. Active user numbers reflected the download trend, decreasing from 99K in late March to 62.3K by the end of June.
AlMosaly: Athan, Qibla, Quran by Madar Software showed a steady increase in weekly downloads, starting at 28.7K in late March and reaching around 19.2K by mid-June. The app's revenue fluctuated, peaking at $1.3K in late March and ending at $1K in late June. Active users showed a consistent trend, ranging from 880K to 930K throughout the quarter.
These insights highlight the varied performance of the top lifestyle apps in the Middle East on Android during Q2 2023. For more detailed insights, visit Sensor Tower.