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The second quarter of 2023 saw significant activity among the top five wellness apps on iOS in Turkey. Here's a detailed look at their performance based on Sensor Tower data.
Meditopia: AI, Meditation experienced a gradual decline in weekly revenue, starting at approximately $4.7K in late March and dropping to around $2.6K by the end of June. Downloads fluctuated, peaking at 2.3K in mid-June before settling at 2.2K in the last week of the quarter. Active users remained relatively stable, ranging from 19.5K to 22.6K throughout the period.
Me+ Daily Routine Planner showed an initial spike in downloads, reaching 2.3K in early April before stabilizing between 500 and 1K for the remainder of the quarter. Revenue saw a notable increase, peaking at $691 in mid-April, and then fluctuating between $158 and $375. Active users grew steadily, starting at 1.8K in late March and reaching 4.5K by the end of June.
HAPDAY: AI Life Coach had a significant uptick in downloads in June, peaking at nearly 4K in mid-June. Revenue followed a similar trend, starting at $8 in late March and climbing to $297 by mid-June. Active users also saw a substantial increase, rising from 745 in late March to 5.2K in mid-June, before slightly decreasing to 4.7K by the end of the quarter.
Goddess: Self Care & Wellness showed consistent performance with downloads ranging from 341 to 1.3K. Revenue peaked at $1.5K in mid-April but generally fluctuated between $298 and $1K. Active user data was not available for this app.
Sleep Monitor: Sleep Tracker had a steady download rate, peaking at 1.6K in early May. Revenue showed an upward trend, reaching $857 in early May before stabilizing around $600 to $800. Active users increased from 253 in late March to a peak of 1.4K in early May, then leveled off around 800 to 1K for the rest of the quarter.
For more detailed insights and data, visit Sensor Tower.