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In the second quarter of 2023, the top 5 beauty retail apps in Australia demonstrated diverse trends in downloads, active users, and revenue. This analysis, based on data from Sensor Tower, provides a snapshot of each app's performance on a unified platform.
MECCA - Beauty Shopping experienced a fluctuating trend in weekly downloads, starting the quarter with around 7.9K downloads and peaking at 10K in the week of April 24. The app maintained a steady increase in weekly active users, growing from approximately 54.8K at the start of the quarter to 61.8K by the end of June.
Sephora - Beauty Shopping saw a notable spike in downloads, reaching approximately 10.9K in the week of April 10. Weekly active users showed a moderate increase, starting at 27.1K in late March and climbing to 28.8K by the last week of June.
Adore Beauty | Shop Beauty Now exhibited a consistent upward trend in downloads, with a significant peak at around 6K in the final week of June. Unfortunately, data on active users was not available for this app.
CHARLOTTE TILBURY had an interesting performance, with weekly downloads surging to approximately 4.7K by the end of June. Active users also saw a substantial increase, reaching around 4.1K in the same period.
Finally, Lush Fresh Handmade Cosmetics showed relatively stable weekly downloads, hovering around 500 throughout the quarter. Weekly active users varied slightly, peaking at 503 in early May and ending the quarter at 444.
For more detailed insights and data, visit Sensor Tower.