Top 5 Beauty Retail Apps in Serbia Q2 2023 Performance

During the second quarter of 2023, the top beauty retail applications in Serbia displayed varying performance trends across unified platforms. Here's a detailed look at their weekly metrics:

Nykaa – Makeup/Beauty Shopping saw a fluctuating trend in weekly downloads. The app started the quarter with 42 downloads in the last week of March, peaking at 77 downloads in mid-April, before experiencing a decline to just 11 downloads by the end of June.

BEAUTY BAY had a modest yet consistent download performance. Weekly downloads ranged from a low of 4 in late May to a high of 31 in early May. The app concluded the quarter with 17 downloads in the final week of June.

CHARLOTTE TILBURY experienced a varied download rate in June. Starting with 33 downloads in the first week, it reached a peak of 66 downloads in the final week of the month. Despite a dip to 5 downloads mid-month, the app ended on a high note.

For the Nykaa Fashion - Shopping App, the download activity was minimal. The app recorded 5 downloads in the week of April 24, with no further downloads reported in the following week.

Lush Fresh Handmade Cosmetics had minimal download activity, with only 1 download recorded in both the last week of March and the week of May 15.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.