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In Q2 2023, the dating app market in Colombia saw notable activity across the top 5 applications on a unified platform. Here’s a closer look at the performance of these apps based on data from Sensor Tower.
Tinder experienced a dynamic quarter with weekly revenue peaking at around $65K in mid-June. Downloads fluctuated, with a high of approximately 34K in the first week of April and stabilizing around 28K towards the end of the quarter. Active users saw a slight decline from 523K in early April to about 451K by the end of June.
Badoo maintained a steady revenue stream, with weekly earnings reaching up to $6.6K in the final week of June. Downloads showed variability, peaking at 35K in late March and dropping to about 15K by the end of the quarter. Active user numbers remained robust, fluctuating between 497K and 547K.
Bumble saw a significant increase in revenue, peaking at $28.9K in mid-June. Downloads were fairly consistent, ranging from 20K to 32K throughout the quarter. Active users displayed a gradual increase, topping out at approximately 113K by the end of June.
Evermatch had a modest revenue flow, with weekly earnings peaking at $252 in mid-June. Downloads showed a declining trend, starting at 31K in late April and dropping to about 8.4K by the end of June. Active users also decreased from a high of 46K in early May to around 17K by the end of the quarter.
Litmatch saw steady revenue, with a peak of $1.5K in the last week of June. Downloads ranged from 12K to 27K, with a noticeable dip in mid-June. Active users remained relatively stable, fluctuating between 179K and 204K throughout the quarter.
These insights highlight the dynamic nature of the dating app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.