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In Q2 2023, the top 5 education apps in South Africa experienced notable trends in weekly downloads, revenue, and active users. Here's a closer look at their performance:
Duolingo - Language Lessons saw steady weekly revenue, peaking at approximately $12.3K in the final week of June. Weekly downloads fluctuated, with a significant rise to 12.9K in the last week of the quarter. Active users increased from around 30K in late March to nearly 38K by the end of June.
Headway: Daily Book Summaries experienced a peak in weekly revenue at around $8.1K in mid-June. Downloads surged to 11.8K in late May, and active users showed an overall upward trend, reaching approximately 54.6K by the end of May before settling at around 38K by the end of June.
Udemy Online Video Courses maintained relatively stable weekly revenue, peaking at about $7.8K in late May. The app's downloads showed slight fluctuations, with a peak of approximately 1.8K in the last week of June. Active users remained consistent, hovering around 8.7K throughout the quarter.
Reading Eggs - Learn to Read had a steady weekly revenue, peaking at around $5.7K in the final week of June. Downloads showed minor increases, with a peak of around 569 in late June. Active users saw a slight decline from approximately 21K in late March to around 15.8K by the end of the quarter.
Lingokids - Play and Learn experienced fluctuations in weekly revenue, peaking at roughly $4.6K in late May. Downloads varied, with a high of about 6.7K in early April. Active users showed an overall increase, peaking at around 11.4K in mid-June.
For more detailed insights and data, visit Sensor Tower.