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In the second quarter of 2023, fashion games in Ghana saw varied performance metrics across downloads, revenue, and active users. Here, we delve into the performance of the top five fashion games, based on data from Sensor Tower.
High School BFFs: Girls Team experienced a significant increase in weekly downloads, peaking at over 3.2K by the end of June. Active users also saw a steady rise, reaching approximately 2.8K in the final week of the quarter.
Fashion Battle - Dress up game had a varied trend in weekly downloads, starting strong with over 2K downloads at the end of March but declining to around 318 by the end of June. Active users followed a similar pattern, starting at nearly 6K and dropping to about 2.5K. The game generated modest weekly revenue, peaking at $11 in late April.
Hair Tattoo: Barber Shop Game saw fluctuating weekly downloads, with a notable peak of 1.8K in mid-June. Active users remained relatively stable, hovering around 10K throughout the quarter.
Coco's Spa & Salon had consistent weekly downloads, with a peak of 1.1K in mid-May. Active users steadily increased, reaching approximately 2.7K by the end of June.
Project Makeover maintained a steady download rate, peaking at 869 downloads in the last week of June. Active users remained robust, consistently around 9K throughout the quarter. The game also generated notable weekly revenue, with a peak of $568 at the end of May.
These insights highlight the diverse performance of fashion games in Ghana, with varied trends in downloads, active users, and revenue. For more detailed insights, visit Sensor Tower.