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In the second quarter of 2023, the free-to-play mobile gaming market in Mexico saw significant activity across both iOS and Android platforms. Here, we delve into the performance of the top five games: Free Fire: 7th Anniversary, Roblox, Coin Master, Candy Crush Saga, and Call of Duty®: Mobile.
Throughout Q2 2023, Free Fire: 7th Anniversary saw a robust performance. Weekly revenue peaked at approximately $404K in mid-May, with overall revenue showcasing a stable upward trend. Downloads fluctuated, hitting a high of around 291K in late May. Active users saw a slight decline from approximately 25.3M in late March to 21.5M by the end of June.
Roblox experienced consistent performance in both revenue and user engagement. Weekly revenue peaked at about $310K in late May. Downloads were relatively stable, with a notable spike to approximately 286K in the first week of May. Active users increased steadily, reaching a peak of around 7.2M by the end of June.
Coin Master demonstrated a positive revenue trend, with a significant peak of around $357K in late May. However, downloads showed a downward trend, dropping from approximately 130K in late March to 42K by the end of June. Active users saw a slight decline from around 510K to 383K during the quarter.
Candy Crush Saga maintained strong revenue figures, peaking at about $275K in late May. Downloads fluctuated but stayed relatively stable, with a peak of around 131K in early April. Active users saw a gradual decline from approximately 1.9M in late March to 1.6M by the end of June.
Call of Duty®: Mobile experienced a peak weekly revenue of around $226K in early June. Downloads were relatively stable, with a peak of approximately 94K in late May. Active users saw a slight decrease from about 1.2M in late March to 1.1M by the end of June.
These insights are based on data from Sensor Tower, offering a comprehensive look at the top-performing free-to-play games in Mexico for Q2 2023. For more detailed analysis and data, visit Sensor Tower.