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In the second quarter of 2023, the insurance app landscape in South Africa showed varied performance across the top 5 apps on a unified platform. Here's a detailed look at the weekly downloads and active users for each app.
Discovery experienced fluctuating weekly downloads, starting with 7.6K in late March and peaking at 7.7K in early June. Active users remained relatively stable, with a slight increase to 77.1K in mid-May before settling at 73.3K by the end of June.
Clientèle saw a gradual increase in weekly downloads, reaching a high of 4.7K in early June. The app's active users also showed a positive trend, climbing from 34.6K in late March to an impressive 78.5K by the end of June.
OUTsurance maintained a steady download rate, peaking at 2.9K in the final week of June. Active users exhibited a slight upward trend, growing from 6K in late March to 6.3K by the end of June.
MiWay Insurance Ltd had consistent weekly downloads, with numbers ranging between 1.3K and 1.8K throughout the quarter. Unfortunately, data on active users for this app was not available.
Naked Insurance saw a slight decline in weekly downloads from 1.7K in late March to around 1.2K in mid-June, before rebounding to 1.6K by the end of June. Active users data for this app was also not provided.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.