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In the second quarter of 2023, the word puzzle game market in New Zealand saw interesting trends among the top five apps. Here’s a detailed look at the performance metrics for these games, based on data from Sensor Tower.
Wordscapes by PeopleFun, Inc. showed a consistent performance. Weekly revenue fluctuated slightly but peaked at around $3.6K in the weeks of May 1 and May 22. Downloads were relatively stable, with a notable increase to approximately 5.7K in the last week of June. Active users remained strong, hovering around 52K to 60K throughout the quarter.
Words With Friends 2 Word Game from Zynga Inc. experienced modest weekly revenue, reaching a high of approximately $2.3K in the first week of May. Downloads remained low but steady, peaking at 391 in the last week of June. Active users were stable, averaging around 4.5K.
Scrabble® GO - New Word Game by Scopely, Inc. maintained a consistent weekly revenue, averaging around $500. Downloads saw a significant spike to 942 in early April, while active users remained steady, with a slight increase to 3.4K by the end of the quarter.
Words of Wonders: Crossword from Fugo saw a peak in weekly revenue at approximately $668 in mid-June. Downloads were consistent, with a high of 1.8K in late March. Active users were stable, averaging around 11K to 12K throughout the quarter.
Word Connect ¤ by ZenLife Games Pte. Ltd. had a more variable performance. Weekly revenue peaked at around $600 in late April. Downloads showed a declining trend, peaking at 1.8K in mid-April and dropping to 947 by the end of June. Active users were relatively stable, averaging around 6.5K to 8K.
For more insights into the mobile app market, visit Sensor Tower.