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The third quarter of 2023 saw notable performances from the top five personal finance budgeting and planning apps on iOS in the United Kingdom. Here’s a detailed look at their weekly trends in downloads, revenue, and active users.
Splitwise experienced consistent growth in weekly revenue, starting at approximately $960 and peaking at around $1.5K by mid-September. Weekly downloads followed an upward trend, increasing from about 16K at the start of the quarter to nearly 19.5K by the end. Active users fluctuated but showed a general increase, peaking at about 32.8K in late August before settling at around 31.4K in the last week of September.
Emma - Budget Planner Tracker saw varied weekly revenue figures, with significant peaks such as $33.8K in early August and $29.3K in early September. Download numbers remained stable, hovering around 5.5K to 7.4K, while active users showed a steady increase, reaching a high of approximately 87.4K in late August.
RoosterMoney: Kids Chores App maintained modest weekly revenue, generally below $100, with a peak of $285 at the end of June. Downloads demonstrated a fluctuating pattern, with a notable spike to 8K in mid-August. Active users showed a consistent increase, peaking at around 77.9K in late August before slightly declining to about 75.7K by the end of September.
Budget Planner l Snoop Money exhibited steady weekly revenue, ranging from $1.7K to $2.7K, and saw a rise in downloads, reaching approximately 4.7K in early September. Active user numbers peaked at nearly 40K in late August and showed minor fluctuations throughout the quarter.
Tricount - Split group bills showed stable weekly revenue, with a slight peak at $321 in late August. Downloads saw a significant increase, especially in early September, reaching over 3K. Active users mirrored this trend, peaking at around 10.9K during the same period before slightly dropping to about 9K by the end of September.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the personal finance app market on iOS in the UK. For more detailed analytics and trends, visit Sensor Tower.