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In Q3 2023, the dance games market in New Zealand showed varied performance across the top 5 apps. The data, sourced from Sensor Tower, reveals interesting trends in weekly downloads, revenue, and active users.
Just Dance Now by Ubisoft Entertainment saw a steady increase in weekly revenue, peaking at around $169 in the weeks of July 17 and September 18. Weekly downloads fluctuated but ended the quarter on a high note, reaching 273 in the last week of September. Active users also mirrored this trend, increasing from 666 in late July to 876 by the end of September.
Cheerleader Run 3D from Supersonic Studios LTD had a consistent performance in terms of downloads, with minor fluctuations. Downloads peaked at 109 in late June and stabilized around 64 by the end of September. Active users remained relatively steady, fluctuating between 359 and 447 throughout the quarter.
Dance Clash: Ballet vs Hip Hop by Coco Play By TabTale experienced a notable increase in downloads mid-quarter, peaking at 118 in late August. Active users followed a similar trend, rising from 54 in mid-August to 197 by the end of September. Revenue saw minor spikes, with a maximum of $20 in the week of September 18.
Ice Skating Ballerina Life, also by Coco Play By TabTale, had a modest performance. Downloads showed a gradual increase, peaking at 24 in late September. Active users remained fairly stable, ranging from 124 to 211 throughout the quarter. Revenue saw a minor peak of $19 in mid-August.
Pole Star by CrazyLabs LTD had a lower profile in terms of downloads and active users. Downloads peaked at 46 in July but dropped significantly towards the end of the quarter. Active users followed a similar trend, peaking at 50 in late August and dropping to negligible numbers by late September.
These insights provide a snapshot of the dance game market in New Zealand for Q3 2023. For more detailed data and further insights, visit Sensor Tower.