Top 5 Fashion Games in the US: Q3 2023 Performance

The third quarter of 2023 saw notable trends in the performance of the top 5 fashion games on a unified platform in the United States. Here's a detailed look at their weekly downloads, revenue, and active users.

Project Makeover, published by Magic Tavern, Inc., experienced a consistent revenue stream throughout the quarter. Revenue peaked at approximately $1.6M in the final week of September, with weekly downloads reaching 173K in early July before tapering off to 88K by the end of the quarter. Active users showed a slight decline from 829K in late June to 747K in the last week of September.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. saw its highest weekly downloads in early July at 78K, gradually decreasing to 46K by the end of September. Active user numbers remained relatively stable, starting at 548K in late June and ending at 551K.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had a steady weekly revenue, peaking at around $1.4K in late August. Downloads fluctuated, peaking at 75K in late July and dropping to 48K by the end of September. Active users decreased from 206K in late June to 147K in the last week of September.

DIY Paper Doll by Crazy Labs experienced a decline in downloads from a high of 148K in early July to around 29K by late September. Active users, however, remained steady, starting at 427K in late June and ending at 424K.

Makeup Kit - Color Mixing, also from Crazy Labs, saw a significant drop in weekly downloads from 75K in early July to 31K by the end of September. Active users followed a similar trend, decreasing from 227K in late June to 129K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.