Top 5 Virtual Fitness Programs in Australia Q3 2023: Performance Insights

In Q3 2023, the top 5 virtual fitness programs on a unified platform in Australia showed varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

Strava: Run, Bike, Hike saw a significant increase in weekly revenue, peaking at approximately $121K in late July. Weekly downloads fluctuated, starting at around 7.8K in late June and rising to nearly 10K by the end of September. The app's active user base also grew, reaching over 308K by late September.

Fitbit: Health & Fitness experienced a steady weekly revenue, with a peak of about $102K at the end of June. Downloads showed a downward trend, starting at 6.8K in late June and dropping to around 4.5K by the end of September. Active users fluctuated, peaking at 217K in mid-September before settling at around 189K.

Sweat: Fitness App For Women maintained a consistent weekly revenue, ranging from $35K to $45K throughout the quarter. Downloads remained stable, averaging around 800 per week, while active users saw a slight decline from 6.5K in late June to about 5.9K by the end of September.

Kic: Health, Fitness & Recipes showed a steady increase in weekly revenue, peaking at approximately $42K in late September. Downloads also grew, starting at around 617 in late June and reaching over 1.2K by the end of September. Active users increased from 2.9K in late June to about 3.5K by late September.

AllTrails: Hike, Bike & Run reported a consistent weekly revenue, with a peak of about $36K in mid-September. Downloads remained steady, fluctuating between 8K and 14K per week. However, active users saw a decline, starting at around 74K in late June and dropping to about 60K by the end of September.

For more detailed insights into these trends, visit Sensor Tower.