State of AI Apps Report 2025 is Live!

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In Q3 2023, the wellness app market in the United States saw significant trends across the top 5 applications. Here's a detailed look at their performance based on data from Sensor Tower.
Calm had a noteworthy quarter with its revenue peaking at around $918K in the week of September 11. Downloads fluctuated, starting at 75K in late June and ending at 61K by the end of September. Weekly active users (WAU) saw a high of approximately 1.45M mid-quarter and closed at 1.34M.
Headspace: Sleep & Meditation demonstrated stable revenue figures, maintaining around $450K to $475K for most weeks, peaking at $474K in early August. Downloads were consistent, hovering around 28K to 33K weekly. WAU showed a gradual increase, reaching up to 621K by mid-September.
Paired: Couples & Relationship saw its revenue peak at $319K in early August before settling around $225K by the end of the quarter. Downloads saw a sharp rise to 90K in mid-July before stabilizing around 60K. WAU peaked at 647K in early July and remained steady around 605K by the end of September.
Breeze: Mental Health experienced a steady revenue trend, peaking at $267K in early August. Downloads reached a high of 95K in early August but declined to around 34K by the end of September. WAU also saw a peak of 262K in early August, dropping to 166K by the end of the quarter.
Me+ Daily Routine Planner showed impressive growth, with revenue peaking at $312K in early September. Downloads reached their highest at 246K in the same week. WAU also saw a significant rise, peaking at 730K in early September before ending the quarter at 575K.
These insights reflect the dynamic nature of the wellness app market in the United States. For more detailed analytics and trends, visit Sensor Tower.