Leading Consumer Finance Brands in the US: Q3 2023 Analysis

Introduction

In the rapidly evolving world of consumer finance, leading brands such as Chase, Capital One, and Venmo continue to dominate the market with substantial monthly deduplicated audiences across their websites and apps. This article delves into their performance from Q2 to Q3 2023, highlighting key trends and data insights provided by Sensor Tower's comprehensive data solutions.

Chase Mobile App

Chase offers a robust digital presence through its website, chase.com, and the Chase Mobile: Bank & Invest app.

• Audience Trends: The monthly deduplicated audience remained stable above 54M throughout Q3 2023, with a slight increase from Q2. The website saw a peak in visits at 440M in July before stabilizing around 386M in September.

• App Engagement: Monthly active users increased steadily, reaching over 20M by September, reflecting a consistent growth trend.

• Ad Spend & Channels: Monthly ad spend was minimal, with a brief spike in mobile display ads in August, totaling just under $300.

Capital One Mobile App

Capital One's digital ecosystem includes capitalone.com and the Capital One Mobile app.

• Audience Trends: The monthly deduplicated audience hovered around 48M in Q3, with web visits peaking at 301M in July. Web and app visitors consistently overlapped, indicating strong cross-platform engagement.

• App Engagement: The app maintained a stable monthly active user base with active users around 18M throughout Q3.

• Ad Spend & Channels: Capital One increased monthly ad spend significantly in August, reaching nearly $95K, primarily through Instagram, yielding high impressions.

Venmo Mobile App & Wallet

Venmo, with its website venmo.com and the Venmo app, continues to be a leader in mobile payments.

• Audience Trends: The monthly deduplicated audience grew steadily, surpassing 46M by September. Web visits remained stable, averaging around 16M monthly.

• App Engagement: The app experienced a slight dip in monthly active users, settling around 31M by the end of Q3.

• Ad Spend & Channels: Venmo's advertising was robust, with monthly spend peaking at over $700K in August, leveraging platforms like Facebook and TikTok for significant impressions.

Conclusion

The Q3 2023 analysis highlights the dynamic strategies of leading consumer finance brands in the US, with Chase, Capital One, and Venmo showcasing strong digital presences across web and mobile platforms. Sensor Tower's unparalleled data solutions provide critical insights into these trends, empowering businesses to understand cross-platform user behavior comprehensively.

For further insights, explore Sensor Tower's offerings, including Web Insights and App Performance Insights, alongside Pathmatics for advertising data.