Leading Brands in US Education & Training: Q3 2023 Insights

Introduction

In the ever-evolving landscape of education and training, certain brands continue to lead the charge with impressive digital footprints. This article explores three key players—Duolingo, Instructure, Inc., and Brainly, Inc.—highlighting their performance from Q2 2023 to Q3 2023. Utilizing Sensor Tower's comprehensive data, we delve into audience trends, app engagement, and advertising efforts, showcasing the unique insights provided by our cross-platform analysis tools.

Duolingo

Digital Presence: Duolingo's ecosystem includes its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: The monthly deduplicated audience remained stable above 24M throughout Q3. The website saw a slight dip in visits from July to September, while unique visitors increased to over 6M in September.

• App Engagement: The app's monthly active users grew steadily, reaching over 12M by September, indicating strong mobile engagement.

• Ad Spend & Channels: Duolingo's monthly ad spend fluctuated, with a notable spike in July and September, primarily focusing on TikTok and YouTube for impressions.

Instructure, Inc.

Digital Presence: Instructure operates the website instructure.com and the Canvas Student app.

• Audience Trends: A significant increase in unique web visits was observed in September, reaching over 10M. The monthly deduplicated audience also grew, surpassing 20M.

• App Engagement: The app's monthly active users saw a dramatic rise in September, peaking at nearly 20M, reflecting heightened user interest.

• Ad Spend & Channels: Instructure's monthly advertising spend varied, with LinkedIn and Facebook being key channels, especially in August.

Brainly, Inc.

Digital Presence: Brainly's digital offerings include brainly.com and the Brainly: AI Homework Helper app.

• Audience Trends: The website's unique visits saw a remarkable increase to over 11M in September, with a stable monthly deduplicated audience of around 12M.

• App Engagement: The app maintained over 1M monthly active users, with slight fluctuations throughout Q3.

• Ad Spend & Channels: Brainly increased its monthly ad spend in August, focusing heavily on Facebook and Instagram for impressions.

Conclusion

These brands exemplify leadership in the Education & Training sector, each with unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings—Web Insights, Pathmatics for advertising, and App Performance Insights—enable a nuanced understanding of cross-platform user behavior, critical for brands seeking to optimize their digital strategies. By leveraging these insights, decision-makers can craft informed strategies that drive growth and engagement.